2325 Jacobs Well Road , Wimberley, TX 78676(Hays County)

Located in Hays County, one of the most active submarkets in the Austin MSA, Wimberley sits in contrast to more saturated areas like Kyle and San Marcos. While those markets have experienced aggressive retail absorption and new deliveriesover 326,000 SF in 2024 aloneWimberley remains underserved, with significant gaps in essential goods and services.

Recent migration trends have brought a steady stream of new residents from Austin, San Antonio, and beyond, many of whom are full-time and expect access to quality retail, food and beverage, wellness, and everyday services. With limited existing inventory and strong local support for businesses that prioritize the community, Wimberley is positioned as a high-opportunity market for operators looking beyond saturated corridors.

Key Demand Drivers

Lack of local-serving retail: Current options for groceries, dining, health and wellness, and automotive services are limited.

Strong community support: Residents consistently express demand for more options that arent solely focused on tourists.

High-income demographics: Many residents are financially secure, with disposable income and a preference for quality experiences.

Limited competition: Few new commercial developments in Wimberley create a first-mover advantage for well-positioned concepts.

Suggested Use Cases Based on Community Needs

Full-service restaurants or cafes (locally sourced menus, community-focused design)

Specialty grocery/wine markets (organic, local, and prepared food options)

Wellness studios or boutique fitness (Pilates, yoga, massage, recovery)

Quick-service auto repair and wash

Outdoor and recreation gear (tied to the area's hiking, river, and biking culture)

Pet services and grooming

Investor/Developer Considerations

Hays Countys overall retail vacancy is 1.2%, among the lowest in the region.

While retail development is slowing in high-growth areas due to rising capital costs, Wimberley offers a value play with lower land costs and high unmet demand.

The local government is business-friendly and open to thoughtful commercial development that fits the character of the community.

Wimberley Tracts 1 & 2 offer a rare opportunity to develop retail or service-oriented space that meets real, year-round demand from a growing and engaged community. These tracts are ideal for operators and developers looking to expand in a less competitive but high-need submarket near Austin.